Tyre Recycling Territory
WM opened a new BDM role in a territory Treadlite, Tyrecycle, and JJ's had locked down — no existing pipeline, no warm leads, a 20-account target for the first 90 days. Removed the biggest onboarding friction point by personally handling Tyrewise registration and verification for every converting account, then backed it with a consistent follow-up cadence that turned first calls into signed accounts. Built the Salesforce pipeline and Excel tracking system — covering pipeline stage, retention risk, and competitor displacement — that still runs the territory today across 100+ accounts.